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Antonio Velardo Blog : Advice from A-Z
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Yearly archive for 2014

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Gratification Theory

By on December 3, 2014   /   Gratification Theory, Social Media, University Research  
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Gratification Theory - uses gratifications social media model

Uses and gratifications theory attempts to explain the uses and functions of the media for individuals, groups and society in general.

The theoretical foundation of this theory lies in the social origin of a need. I use the media with an active approach and it is very difficult to spend time watching television, so usually I search news online through YouTube, twitter or blogs or typing the topic on google and look for the various results.

I do sometimes read important international newspapers on my iPad but then I always try to verify the news from other sources.

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Theory of Mass Communications (Adorno)

By on December 3, 2014   /   Communication, University Research  
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Mass Communication

Adorno and Horkheimer were some of the first scholars to critically engage with the proliferation of new forms of mass communications of the early 20th century.

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Kickstarter is the way to go?

By on October 22, 2014   /   Blog, Crowdfunding, University Research, Venture Capitalist  
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What is Crowdfunding

I know many crowdfunding platforms, and everyday a new one is born. However, Kickstarter is the one with more users by far, and it is the most successful platform— not only for number of users, but also for projects funded.

I will be frank. I don’t like their model. I understand why they are are successful, and I will explain in this post: why I prefer other platforms instead and why I personally find little value in using it from an investor point-of-view.

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Scan Me Reputation Management

By on October 15, 2014   /   Blog, Reputation Management, Social Media, University Research  
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Reputation Management - thumbs up with speech bubbles

This week all our studies were concentrated on online reputation and its effect on every aspect of a career and business, but also its effect on personal lives.

I have not been very active on the Web. I am an investor, and I usually find deals around the world buying shares in companies and installing new management that can produce profits.

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Zillow’s App: a Real Estate App

By on October 7, 2014   /   Blog, Real Estate Savvy, University Research  
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Zillow Trulia Logo

Being in the Real Estate Industry, I downloaded Zillow’s app.

Zillow is the biggest real estate portal in America. Through the Zillow app, there many options to find useful real estate information from decorating your home to renting an apartment or finding professional help.

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The Dreadful Word: VACANCY

By on October 6, 2014   /   Blog, Real Estate Savvy  
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vacancy

The concept of vacancy, which I touched on in the last post, is one of the most important factors when investing in real estate for cash flow / income purposes.

People lose money or make bad investments primarily because they do not understand how to calculate it correctly.

Obviously, calculating vacancy is terribly difficult. What most investors seem to do is simply discount 10%, sometimes even only 5% from the gross value of the rent that they are supposed to get…and then they just hope that it works.

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Second Life – A Digital Community

By on September 30, 2014   /   Blog, University Research  
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Second Life

I began my life in Second Life. At the start I have to admit I was discouraged and bored. But then I slowly built interest due to the interaction with people made me feel a like an Anthropologist trying to get the essence of that community, learn their language and their behavior. Yes, it was my first ever research into a digital community.

I began with a normal avatar. I was trying to stick with an integrated self, but then I went for somebody that was similar but not too similar. The simplicity was due in part to a lack of interest in spending hours to adjust my avatar.

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Survey – Acai Berry

By on September 24, 2014   /   Blog, University Research  
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Acai Berries

I spent a lot of time thinking the topic of this survey. I guess the topic could have been anything, but I want to make sure that my exercise makes sense to the reader. I did use Qualtrics and I think is amazing.

I am an entrepreneur and I have several companies in different fields. I have intentions to invest in a health-food store chain, specializing in serving natural acai berry bowls.

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Single Family Home Vs. Multi Family

By on September 15, 2014   /   Blog, Real Estate Savvy  
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Evaluate Houses

Time and time again I have seen realtors pushing buyers around, mainly the property buyers who purchase multi-family investments. For some reason many realtors seem to think that those investments are much greater in terms of a Single Family Home. Obviously it depends on the price, but in general the prices of multi-family properties have been increasing so much that the numbers just don’t make sense anymore.

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Real Estate Investing: 101

By on July 10, 2014   /   Blog, Business Angel, Real Estate Savvy, Venture Capitalist  
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Real Estate 101

I find it quite amusing that the Real Estate Market is one of the only areas of investment that you can find information on how to become rich quick, or on how to buy a course that will teach you all of the tricks and “unrevealed secrets” that will make such a different in people’s lives.

I have been in the industry for 15 years and I have been tremendously successful, making millions of dollars, and I guess most of it was a combination of luck and knowledge. I fully agree that the leverage you can get from specific knowledge will give you an edge over the others, but I think most of the courses in Real Estate are focusing on the wrong subjects and they try to make the job sound much easier than it really is, which will bring a lot of discouragement, money lost and time wasted.

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